Longchamp outlet to ramp up further its presence in Italy

A fiercely independent family company with nearly €600 million in turnover and 70% of production exported. A brand of handbags and accessories that for years has been the best known brand in France and a very strong bond with Italy in terms of taste, style and business model. And yet, until five years ago, Longchamp – founded in Paris in 1948 – had a presence in our country that was still much less pervasive than in other European markets, although it’s profile has risen over the past decades.

“When, in 2011, the Cassegrain family proposed to me that I open an Italian branch and laid out their goals and ambitions, I though that it would be a difficult but not impossible challenge,” said Paola Patrone, country manager for Longchamp outlet Italy. “The seriousness of the project was clear, as was the availability to make key investments right from the start, despite the fact that only five years before we had been in a full-blown economic crisis of consumption. So I accepted and today I think that we are already at a good point with respect to the goals that the founders/owners, and myself as well, want to reach.”

Definitive 2016 financial data aren’t out yet, but in 2015 Longchamp revenue rose 14% to €56 million. There’s likely to be an additional increase for the year just ended, which will bring revenue close to the €600 million mark.

“In 2011, Longchamp was only present in Italy in some multi-brand stores with few products besides handbags. Today, we have six boutiques in Milan, Florence, Rome, Venice, Genoa and Portofino, all in prestigious locations, alongside luxury brands, and we are in about 100 other high-end locations,” Patrone said. “We have been growing uninterruptedly for five years and in 2016 revenue rose by 8.3%. A this point, Italy is one of the major European markets for the brand.”

But our country is also important from a strategic perspective. “The handbags and accessories, which will always be Longchamp’s core business, are made in France, where we have six factories. But that’s not the case for the two categories introduced to give the brand more global breadth (it’s currently present in 80 countries). Pret-à-porter, which we show twice a year in Paris during Fashion Week, is all made in Italy, and our shoes are 90% made in Italy,” she says.

The boutiques are an important way to introduce our Longchamp outlet online brand to foreigners: Italian customers make up about half of business, the rest are tourists from around the world.” Longchamp’s best-seller is Le Pliage, the foldable nylon bag launched in 1993 and available in leather since 2012.

“Over time, we created Le Pliage bags in every color and size, working with artist like Jeremy Scott,” recalls Patrone. The price (which starts from €80) makes it an excellent way to enter the Longchamp world. But we are perceived as a true luxury brand and with a strong skill in workmanship and the choice of material. It’s no coincidence that the best-sellers in our clothing line are leather jackets and pants. Longchamp also offers handbags that can cost thousands of euros depending on the size and material,” she said.

Being able to set the starting price at €80 is one of the advantages of being independent and owned by a very united family. Of not having outside pressure and being forced to drive up margins and revenues. “For the Cassagrain, the important thing is to grow in a healthy way, maintaining intact the price-quality ratio,” she concluded.

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Longchamp reissues his Roseau bag, in jacquard fabric and on behalf of your favorite city

To all fashion lovers, city dwellers and great traveling, the house dedicates its new bag Roseau 1948, in limited edition, in the name of your favorite city. Promise of beautiful escapes …

Generous volume, pure lines, jacquard fabric chic and personalized version: here are some arguments of shock to seduce the elegant of the season. Your new companion is there! Straight from the timeless line Roseau of the French house Longchamp, this new little mixes both simplicity and sophistication; Including emblematic codes such as galloping horse, horseshoe, tobacco pipes and others encapsulated in a vintage escutcheon. The whole in a version jacquard cloth trimmed with navy leather for ever more elegance, but especially dressed the name of your city adored.

Passing through Hong Kong or stopping in Amsterdam, you can choose your signature, your city of election embroidered with red, memories of an unforgettable journey or gift of a moment shared. Unless you prefer the shores of Portofino or St.Barth, or do you pass through Berlin, Frankfurt, Madrid or Barcelona? Others will opt for the exoticism of Kuala Lumpur, the mysteries of Macao, the splendours of Beijing, Shanghai, Singapore … Or why not Paris, cradle of Longchamp outlet?

Twenty-four cities * in all, but be careful, do not delay taking your ticket for these customized versions, priced at € 280, which will only make a few happy around the world!

  • Amsterdam, Barcelona, ​​Beijing, Berlin, Brussels, Dubai, Frankfurt, Geneva, Hamburg, Hong Kong, Knokke-Heist, Köln, Kuala Lumpur, Macau, Madrid, München, Paris, Portofino, , Taipei, Vienna, Zurich.

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Longchamp tote turns into a wacky revamp

French handbags cast Longchamp is best accepted for its durable, foldable totes in plain, solid shades. Its accepted Le Pliage bag is generally agitated by women to plan or while travelling, and some even use it as a babyish bag.

For spring/summer 2016, the cast has already afresh launched a limited-edition architecture that shows a ablaze abandonment from its accepted basal and attenuate aesthetic. Though it may complete like an absurd pairing, Longchamp has been partnering with American appearance artist Jeremy Scott for 11 years to action barter ablaze and absurd versions of its signature Le Pliage bag. Generally times, the collaborations reflect Scott’s adventurous and arguable ready-to-wear prints.

This season, the bag appearance red white and dejected popsicles, which are moulded to resemble the Empire State Building.

Scott is a approved assistant in the appearance industry. Since 2002, he has been partnering with Adidas, accepting advised active trainers and printed athleticwear for the brand. He aswell works carefully with celebrities, including Katy Perry and Miley Cyrus.

Scott is currently the artistic administrator of affluence Italian appearance characterization Moschino, area he has created absolute collections aggressive by cartoonish prints of teddy bears, Barbie dolls, Powerpuff Girls and McDonalds logos.

The Empire State Popsicle bag is now accessible at Longchamp food worldwide.

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Purse-onalize Your Longchamp “Le Pliage” Ultimate Tote

The absolute carry-all bag isn’t as simple to acquisition as one ability think. At the ELLE.com offices, the Everlane Petra is absolutely a able adversary for the ultimate tote. I am above fan of the Everlane Petra, but there’s addition bag in my armory that’s admirable of its own adulation letter, too: the Longchamp Le Pliage.

Since the classic, foldable, water-resistant nylon tote launched 20 years ago, it has become a band classic. Take a attending about you—no amount area you are in the world, you’re acceptable to atom anyone accustomed a adaptation of the bag. (It now comes in a array of sizes, shapes, and colors.) The abate sizes action as the absolute purse for everyday, and the average sizes are ample abundant for your laptop and your gym clothes. As for the larger, weekender size, I’m assertive it’s a bewitched Mary Poppins bag. I again analysis out the adulthood of those covering straps, (I amount up my biking accoutrements with just about everything, including the kitchen sink), and they still haven’t broken. It’s absolutely indestructible.

Not alone does the Le Pliage get mega credibility for functionality (I mean…it’s foldable—hello best biking bag ever), but aswell for style. I accept one of the bold, admirable book versions that artist Mary Katrantzou did for the French characterization a few years ago and I’ve never gotten added adulation on a bag.

But the newest version, the Le Pliage Cuir Personalized, is after a agnosticism my admired yet. Longchamp outlet launched its customization affairs with the covering Le Pliage bag this summer (in ceremony of the bag’s 20th anniversary) and I haven’t chock-full accretion abundance back I bought it.

Once you aces the admeasurement (small fro $600, average for $695, or ample for $790) and the blush of the bag (there are eight options, from basal atramentous to indigo), you get to architecture aggregate from the handles to the accept strap. And, you can personalize it with your brand perforated into the physique of the bag or arresting on the handles. Three weeks later, your one-of-a-kind bag is at your doorstep. It’s a blow chicer than the basal nylon version, and with all of your custom blush selections, it’s attenuate to acquisition two accoutrements that are alike.

You can complete the action bound online (click actuality to get started), but I advance traveling to a Longchamp abundance if you are able to. They accept all the covering samples, styles, and experts on duke to advice you accomplish abiding it’s absolutely what you want.

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The Longchamp Le Pliage handbags are few things otherwise versatile.

In 1998, in a adventure about the brand’s 50th anniversary, the International Herald Tribune wrote that Longchamp’s success “is an analogy that small, ‘Made in France’ businesses can advance by bearing well-made, well-designed goods.”

But today’s accessories bazaar is annihilation if not overcrowded, and new kids on the block like Mansur Gavriel accept started to dent abroad at the bazaar allotment that brands with accepted backpack choices like Prada and Alexander Wang hold. And yet, the Le Pliage charcoal a staple.

Erica Russo, the appearance administrator of accessories at Bloomingdale’s, says it’s a connected bestseller, division afterwards season, behindhand of what colors and prints the cast offers ceremony year. Meaghan Mahoney Dusil, the co-founder of PurseBlog, confirms that the Longchamp appointment on her website is one of the busiest in the abreast category, advancing advanced of Rebecca Minkoff, Tory Burch, Kate Spade, and Dooney & Bourke; a cilia blue-blooded “Show us your Longchamp” has over a actor views, with accoutrements of admirers announcement photos of their Longchamp outlet bags, a lot of of them altered variations of the Le Pliage.

This is abundantly due to the actuality that there’s no bigger blast for your blade than Longchamp’s Le Pliage handbags.

“This is the abstruse of Longchamp’s success,” says Mario Ortelli, a chief affluence appurtenances analyst at Sanford C. Bernstein. “They can be the acquirement of a chump who doesn’t wish to absorb $1,000 on a bag, but it’s still advised affordable luxury. And humans will not be agitated if they breach or bones them.”

“They are added affordable, but still allocution of superior and are admired as a affluence brand,” adds Fflur Roberts, arch of affluence analysis at Euromonitor. “Because of their affordability, abounding consumers will accept a amount of the aforementioned bag in altered colors for altered apparel as able-bodied as seasons.”

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Longchamp celebrates the Chinese New Year with a capsule collection

Roosters are observant, perfectionists and like to be noticed and admired. They are not suspicious and, in short, they are an open book. There are some characteristics of the Chinese horoscope that describe how a person is a Gaulish sign. In 2017, take note, the Chinese New Year is dedicated to the rooster.

For this great celebration the Longchamp launches a capsule collection where, of course, the cock is the great symbol in prominence. The French brand created a wallet (€ 570), a case (€ 145) and a keyring (€ 40), all in red.

In fact, this is not the first time a couture brand celebrates the Chinese year. Already last year, brands like Kenzo or Burberry have launched special collections to commemorate the Year of the Monkey that ends on January 27, 2017.

The Year of the Rooster ends on February 15, 2018.

Longchamp was founded in Paris in 1948 by Jean Cassegrain and still remains under the ownership and management of the family. Longchamp outlet luggage articles, cheap handbags and accessories are recognized worldwide for their quality. Nowadays, in addition to accessories, bags and wallets, the brand also has collections of footwear and ready-to-wear.

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Maine-et-Loire is also part of the workshops-schools of luxury leather goods

This observation, David Burgel, industrial director of the French luxury brand cheap Longchamp, did so a few years ago. Previously, to the cause of the crisis of the bolt and the shoe, the workers – the feminine allotment is overwhelming – naturally came knocking on the door of the leather goods. This stream dried up. The real difficulty then was to know animadversion maintain an activity in workshops in France. “I made the end of the different schools and I was made to understand that today we were training students cascade to pass the ferry and to occupy jobs of modeler or administrative, not cascade enter the production workshops, “Explains David Burgel. It is a cascade that in 2011, commonsense started an approach with Pôle emploi and temporary cascade companies to sensitize the young and the not so young to the fact that not only was there a job in us, but also the possibility of careers. The abstraction of workshop-school was born.

Training its future employees entirely in-house represents an important investment cascade the group. Cascade the candidates, it is the beginning of a journey of several years: in four months they learn the standards Longchamp outlet, before entering the workshop of production, where the accumulation continues.

“It takes a cascade year that a person is at the level of demand that commonsense expect but five years cascade it is fully operational and works at the same pace as his colleagues,” says David Burgel. But if we had not done that, with 40 retirements a year, Commonsense would have closed one or two of our factories in France. Commonsense trained 140 people over the past three years. This made it possible to reverse the departure curve and ensure the sustainability of our know-how. It is the workshop leaders who complete the training. A baby revolution and new responsibilities.

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Longchamp outlet UK warns of possible impact from high shop rents inside london

The affluence French brand, which counts BBC brilliant Mary Berry, the Duchess of Cambridge and archetypal Alexa Chung as fans, is acclaimed for its foldable tote bags.

It has food on Oxford Street, Regent Street and at Westfield White City, as able-bodied as concessions in the capital.

In accounts just filed for Longchamp outlet (UK), the close said: “Property rental prices are at a premium, and there is accordingly a accident that the top aspect of anchored costs could advance to food acceptable accident making.”

“Performance reviews of anniversary boutique are conducted on a approved basis.”

Rental woes are on top of apropos about a looming backpack in business ante next year. Beforehand this ages the brand’s UK accepted administrator Paul Lorraine was one of a amount of retail specialists that active a letter to the adjudicator calling for business amount changes in Westminster, to defended approaching advance in the West End.

Sales at Longchamp’s UK arm rose to £8.7 actor in 2015, from £7.3 actor a year earlier.

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The first cheap Longchamp boutique outside of Luzon

ALONG with an absolute examination of its Autumn 2016 Collection, the aboriginal cheap Longchamp bazaar (outside of Luzon and aboriginal anytime in Cebu!), captivated an black barrage at Rustan’s Cebu committed to this adult brand.

And alone affable guests to the anew opened bazaar were Rustan’s bartering association admiral Donnie Tantoco, Longchamp breadth retail administrator for Asia Pacific Romain Chappotteau and Rustan’s bartering association analysis administrator for shoes, accoutrements and added accessories Paolo Lobregat. “Longchamp and Rustan’s allotment the aforementioned commitment, to bear the accomplished superior appurtenances to our customers, We are absolutely animated to accept Longchamp accessible its aboriginal bazaar at Rustan’s Cebu,” said Tantoco.

The barrage was abounding by about 150 guests who were all entertained by the abode music mixes of DJs Jen Weigel and Divine Maitland-Smith. Guests aswell affably airish in an alternate photo shoot with their Longchamp bag of choice, while free-flowing albino and canapes were handed out to anybody present. For the admirable raffle, one advantageous winner, Caroline Quisumbing, took home a Longchamp bag. Congratulations!

Longchamp originated in Paris in 1948 and was founded by Jean Cassegrain area designs had been adapted into added avant-garde ones with the able easily of abode craftsmen. Longchamp accoutrements are absolutely different and clashing any other, with a individual backpack acute added than 100 locations and as abounding as 250 accomplish to assemble! Today, these accoutrements are admired as the covering appurtenances cast of best for women in 80 countries worldwide!

The Longchamp bazaar is amid on the aboriginal akin of Rustan’s, Ayala Center Cebu.

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The French luxury maison witness the making of a Paris Premier longchamp handbags

Striding out from a sun-drenched Parisian café enveloped in her signature leopard coat, Alexa Chung totes an oxblood version of the Paris Premier bag in Longchamp’s fall 2016 campaign. The house knows full well the charm Chung has on any breathing female. Practically anything she wears, everyone covets — but there’s more to Longchamp’s latest bag addition than meets the eye.

In tandem with Paris Premier’s launch, the French leather goods house is setting up their very first Longchamp Atelier pop-up in Singapore. The open space lets you in on the know of the house’s 68 years of leather expertise and the love labour behind the elegantly sturdy structure of the Paris Premier. Indeed, turning exquisitely tanned calfskin into a Paris Premier is no easy task: The bag passes through various artisans’ skilled hands of millimetre-accuracy before it’s truly complete.

Subtle touches of metal on leather, hand-stitched zipper pulls, leather folds in between the handles — the most diminutive details matter in the Longchamp outlet workshop. Come 22 October, simply step into the space and discover the impeccable craftsmanship, laid bare for all to see.

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