Longchamp outlet to ramp up further its presence in Italy

A fiercely independent family company with nearly €600 million in turnover and 70% of production exported. A brand of handbags and accessories that for years has been the best known brand in France and a very strong bond with Italy in terms of taste, style and business model. And yet, until five years ago, Longchamp – founded in Paris in 1948 – had a presence in our country that was still much less pervasive than in other European markets, although it’s profile has risen over the past decades.

“When, in 2011, the Cassegrain family proposed to me that I open an Italian branch and laid out their goals and ambitions, I though that it would be a difficult but not impossible challenge,” said Paola Patrone, country manager for Longchamp outlet Italy. “The seriousness of the project was clear, as was the availability to make key investments right from the start, despite the fact that only five years before we had been in a full-blown economic crisis of consumption. So I accepted and today I think that we are already at a good point with respect to the goals that the founders/owners, and myself as well, want to reach.”

Definitive 2016 financial data aren’t out yet, but in 2015 Longchamp revenue rose 14% to €56 million. There’s likely to be an additional increase for the year just ended, which will bring revenue close to the €600 million mark.

“In 2011, Longchamp was only present in Italy in some multi-brand stores with few products besides handbags. Today, we have six boutiques in Milan, Florence, Rome, Venice, Genoa and Portofino, all in prestigious locations, alongside luxury brands, and we are in about 100 other high-end locations,” Patrone said. “We have been growing uninterruptedly for five years and in 2016 revenue rose by 8.3%. A this point, Italy is one of the major European markets for the brand.”

But our country is also important from a strategic perspective. “The handbags and accessories, which will always be Longchamp’s core business, are made in France, where we have six factories. But that’s not the case for the two categories introduced to give the brand more global breadth (it’s currently present in 80 countries). Pret-à-porter, which we show twice a year in Paris during Fashion Week, is all made in Italy, and our shoes are 90% made in Italy,” she says.

The boutiques are an important way to introduce our Longchamp outlet online brand to foreigners: Italian customers make up about half of business, the rest are tourists from around the world.” Longchamp’s best-seller is Le Pliage, the foldable nylon bag launched in 1993 and available in leather since 2012.

“Over time, we created Le Pliage bags in every color and size, working with artist like Jeremy Scott,” recalls Patrone. The price (which starts from €80) makes it an excellent way to enter the Longchamp world. But we are perceived as a true luxury brand and with a strong skill in workmanship and the choice of material. It’s no coincidence that the best-sellers in our clothing line are leather jackets and pants. Longchamp also offers handbags that can cost thousands of euros depending on the size and material,” she said.

Being able to set the starting price at €80 is one of the advantages of being independent and owned by a very united family. Of not having outside pressure and being forced to drive up margins and revenues. “For the Cassagrain, the important thing is to grow in a healthy way, maintaining intact the price-quality ratio,” she concluded.

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Longchamp tote turns into a wacky revamp

French handbags cast Longchamp is best accepted for its durable, foldable totes in plain, solid shades. Its accepted Le Pliage bag is generally agitated by women to plan or while travelling, and some even use it as a babyish bag.

For spring/summer 2016, the cast has already afresh launched a limited-edition architecture that shows a ablaze abandonment from its accepted basal and attenuate aesthetic. Though it may complete like an absurd pairing, Longchamp has been partnering with American appearance artist Jeremy Scott for 11 years to action barter ablaze and absurd versions of its signature Le Pliage bag. Generally times, the collaborations reflect Scott’s adventurous and arguable ready-to-wear prints.

This season, the bag appearance red white and dejected popsicles, which are moulded to resemble the Empire State Building.

Scott is a approved assistant in the appearance industry. Since 2002, he has been partnering with Adidas, accepting advised active trainers and printed athleticwear for the brand. He aswell works carefully with celebrities, including Katy Perry and Miley Cyrus.

Scott is currently the artistic administrator of affluence Italian appearance characterization Moschino, area he has created absolute collections aggressive by cartoonish prints of teddy bears, Barbie dolls, Powerpuff Girls and McDonalds logos.

The Empire State Popsicle bag is now accessible at Longchamp food worldwide.

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The Longchamp Le Pliage handbags are few things otherwise versatile.

In 1998, in a adventure about the brand’s 50th anniversary, the International Herald Tribune wrote that Longchamp’s success “is an analogy that small, ‘Made in France’ businesses can advance by bearing well-made, well-designed goods.”

But today’s accessories bazaar is annihilation if not overcrowded, and new kids on the block like Mansur Gavriel accept started to dent abroad at the bazaar allotment that brands with accepted backpack choices like Prada and Alexander Wang hold. And yet, the Le Pliage charcoal a staple.

Erica Russo, the appearance administrator of accessories at Bloomingdale’s, says it’s a connected bestseller, division afterwards season, behindhand of what colors and prints the cast offers ceremony year. Meaghan Mahoney Dusil, the co-founder of PurseBlog, confirms that the Longchamp appointment on her website is one of the busiest in the abreast category, advancing advanced of Rebecca Minkoff, Tory Burch, Kate Spade, and Dooney & Bourke; a cilia blue-blooded “Show us your Longchamp” has over a actor views, with accoutrements of admirers announcement photos of their Longchamp outlet bags, a lot of of them altered variations of the Le Pliage.

This is abundantly due to the actuality that there’s no bigger blast for your blade than Longchamp’s Le Pliage handbags.

“This is the abstruse of Longchamp’s success,” says Mario Ortelli, a chief affluence appurtenances analyst at Sanford C. Bernstein. “They can be the acquirement of a chump who doesn’t wish to absorb $1,000 on a bag, but it’s still advised affordable luxury. And humans will not be agitated if they breach or bones them.”

“They are added affordable, but still allocution of superior and are admired as a affluence brand,” adds Fflur Roberts, arch of affluence analysis at Euromonitor. “Because of their affordability, abounding consumers will accept a amount of the aforementioned bag in altered colors for altered apparel as able-bodied as seasons.”

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Maine-et-Loire is also part of the workshops-schools of luxury leather goods

This observation, David Burgel, industrial director of the French luxury brand cheap Longchamp, did so a few years ago. Previously, to the cause of the crisis of the bolt and the shoe, the workers – the feminine allotment is overwhelming – naturally came knocking on the door of the leather goods. This stream dried up. The real difficulty then was to know animadversion maintain an activity in workshops in France. “I made the end of the different schools and I was made to understand that today we were training students cascade to pass the ferry and to occupy jobs of modeler or administrative, not cascade enter the production workshops, “Explains David Burgel. It is a cascade that in 2011, commonsense started an approach with Pôle emploi and temporary cascade companies to sensitize the young and the not so young to the fact that not only was there a job in us, but also the possibility of careers. The abstraction of workshop-school was born.

Training its future employees entirely in-house represents an important investment cascade the group. Cascade the candidates, it is the beginning of a journey of several years: in four months they learn the standards Longchamp outlet, before entering the workshop of production, where the accumulation continues.

“It takes a cascade year that a person is at the level of demand that commonsense expect but five years cascade it is fully operational and works at the same pace as his colleagues,” says David Burgel. But if we had not done that, with 40 retirements a year, Commonsense would have closed one or two of our factories in France. Commonsense trained 140 people over the past three years. This made it possible to reverse the departure curve and ensure the sustainability of our know-how. It is the workshop leaders who complete the training. A baby revolution and new responsibilities.

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Longchamp outlet UK warns of possible impact from high shop rents inside london

The affluence French brand, which counts BBC brilliant Mary Berry, the Duchess of Cambridge and archetypal Alexa Chung as fans, is acclaimed for its foldable tote bags.

It has food on Oxford Street, Regent Street and at Westfield White City, as able-bodied as concessions in the capital.

In accounts just filed for Longchamp outlet (UK), the close said: “Property rental prices are at a premium, and there is accordingly a accident that the top aspect of anchored costs could advance to food acceptable accident making.”

“Performance reviews of anniversary boutique are conducted on a approved basis.”

Rental woes are on top of apropos about a looming backpack in business ante next year. Beforehand this ages the brand’s UK accepted administrator Paul Lorraine was one of a amount of retail specialists that active a letter to the adjudicator calling for business amount changes in Westminster, to defended approaching advance in the West End.

Sales at Longchamp’s UK arm rose to £8.7 actor in 2015, from £7.3 actor a year earlier.

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The French luxury maison witness the making of a Paris Premier longchamp handbags

Striding out from a sun-drenched Parisian café enveloped in her signature leopard coat, Alexa Chung totes an oxblood version of the Paris Premier bag in Longchamp’s fall 2016 campaign. The house knows full well the charm Chung has on any breathing female. Practically anything she wears, everyone covets — but there’s more to Longchamp’s latest bag addition than meets the eye.

In tandem with Paris Premier’s launch, the French leather goods house is setting up their very first Longchamp Atelier pop-up in Singapore. The open space lets you in on the know of the house’s 68 years of leather expertise and the love labour behind the elegantly sturdy structure of the Paris Premier. Indeed, turning exquisitely tanned calfskin into a Paris Premier is no easy task: The bag passes through various artisans’ skilled hands of millimetre-accuracy before it’s truly complete.

Subtle touches of metal on leather, hand-stitched zipper pulls, leather folds in between the handles — the most diminutive details matter in the Longchamp outlet workshop. Come 22 October, simply step into the space and discover the impeccable craftsmanship, laid bare for all to see.

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Longchamp outlet unveils aboriginal bazaar in Metro Cebu

LAST Sept. 13 was a night of anniversary as Cebu’s flush association laid attestant to the barrage of the Longchamp outlet bazaar at Rustan’s Cebu, the brand’s aboriginal bazaar alfresco of the Luzon arena in the country.

Guests were accustomed by Rustan bartering association admiral Donnie V. Tantoco, calm with Longchamp breadth retail administrator for Asia Pacific Romain Chappotteau, and Rustan bartering association analysis administrator for shoes, accoutrements and accessories Paolo Lobregat.

Originating from Paris and founded by Jean Cassegrain, Longchamp is admired as the covering appurtenances cast of best for women and admired for its incomparable designs not to acknowledgment its absorption to detail as a individual backpack requires added than 100 locations and as abounding as 250 accomplish to assemble.

Guests were entertained with acceptable music, free-flowing aliment and drinks while assuming with their Longchamp handbags of best in an alternate photo shoot.

More than the launch, it included a examination of its Autumn 2016 Collection which was aggressive from attributes and the wild, styled for city-limits living. Among the new styles presented that night Honoré 404 Panthère, and the Roseau Croco in an absolutely redesigned appearance and in admirable new colors.

The Longchamp ortlet bazaar is amid on Level 1, Rustan’s, Ayala Center Cebu.

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Longchamp outlet acclaimed its new flagship abundance outlet on Rue Saint-Honoré with a affair and a dinner.

“It was absolutely aggressive by Catherine Deneuve,” said Jessica Alba in a attending evocative of the iconic French actress, bisected her hair pulled aback in a top ponytail. “The dress acquainted so ’60s, so it’s our avant-garde yield on Catherine Deneuve.”

When in Paris?

“When in life!”

Alba was central Longchamp’s flagship reopening on 404 Rue Saint-Honoré. Entering the store, the extra and Honest Company co-founder airish for photos, afore walking beeline into an elevator to the additional level, area she remained in a bankrupt off VIP area with abutting acquaintance Kelly Sawyer.

“It’s such a archetypal French brand,” said Alba. “I adulation their bags. They’re timeless, cool elegant, but they’re still funky. And they do all those collaborations with altered artists and designers like Jeremy Scott, and the accomplished nylon, bankrupt bag. It’s something that now anybody has bent on to and has affected them, but they were accomplishing it 30 years ago.”

The cocktail event, hosted by the Cassegrain family, who own the affluence house, was a anniversary of the advance and reopening of the Longchamp flagship, now a three-story, 7,500 aboveboard bottom shop, as able-bodied as a new men’s bazaar beyond the street.

With Soko arena DJ in the flagship and Frédéric Beigbeder abaft the turntable on the men’s side, the night brought out artisan Ryan McGinness, models Lindsey Wixson and Liu Wen, and French actors Lambert Wilson, Audrey Tautou, Leïla Bekhti and Mélanie Laurent.

Soon, Alexa Chung – accepted face of cheap Longchamp – showed up.

“I’m channeling myself tonight, but I am a huge fan of so abounding French actresses and singers, France Gall I love, Francoise Hardy – anyone with France in their name,” said Chung after at the banquet that followed central Hôtel de la Marine, a abundant architecture on Place de la Concorde.

“I assumption there are beneath of them in London, so I don’t see them there, and in New York, it’s alone if I anytime aberrate into Soho that I attending up, and I’m like, ‘Oh yeah, that.’ It’s nice,” she said of her Longchamp ads, bashed all over Paris. “I’ve consistently been a fan of France in general, so if I aboriginal met the Longchamp outlet ancestors – and they are in fact a accepted family-run business – I just acquainted like they and their cast accept captured that Parisian appearance and array of ancestry actuality that I acknowledge to.

She added: “And then, abreast from that, I just like them as humans as able-bodied as the things they make.”

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Kourtney Kardashian Wore a Longchamp Outlet Fanny Pack to Disney

Call your mom and acquaint her fanny packs are aback in — at atomic for Kourtney Kardashian. And cheap longchamp too, as the cast advised the white fanny backpack Kardashian wore to Disney World, according to InStyle.

The earlier Kardashian — and mom of Mason, Penelope, and Reign Disick — airish proudly, duke on hip, with none added than Mickey Mouse while agitation the accent that was an around-the-waist awareness ancient in the ’80s (we’ve been aggravating to forget). “Kourtney World Tour a lot of contempo stop @waltdisneyworld,” the 37-year-old captioned the photo, which she aggregate on Instagram.

The appearance adjudicator wore the artist bag — announcement the brand’s iconic checky arrangement — with accidental denim cutoffs, a white tee, and atramentous sneakers. Kardashian is accepted as a die-hard Disney fan, demography her breed to the Magic Kingdom as generally as possible.

On the online assignment boutique the Real Real, the “longchamp outlet Diamond Stitch Waist Pack,” as it’s clearly called, is affairs for $925. But the lambskin purse, with its brand gold louboutin logo, originally retailed for a whopping $1,800 (it’s a few seasons old), according to the site. It’s declared as accepting “gold-tone hardware, logo at foreground flap, tonal stitching, individual covering and chain-link waist belt with catch closure, atramentous covering lining, individual abridged with zip cease at autogenous bank and turn-lock cease at foreground flap.”

Fanny packs may accept gotten a bad rap over the years, but as afresh as endure year, we bent celebs aggravating to accompany the antiquated appearance back. Glam stars like Kate Hudson, Fergie, and Sarah Jessica Parker were photographed in longchamp versions, while Jared Leto awash the appearance by cutting his while shirtless.

And if you anticipate about it, block three kids about Disney World while getting a appearance figure bolter down by the paparazzi can’t be easy. A hands- and shoulder-free fanny backpack by a admired appearance abode like longchamp seems like the absolute compromise.

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Now, Longchamp Outlet in India

— Its handbags, mostly made from stylish nylon canvas with leather trims, luggage and accessories, have a global reputation for craftsmanship and quality

Founded in Paris in 1948 by Jean Cassegrain, Longchamp is a family-owned brand.

Longchamp, a leading French handbag brand, opened its first store at the DLF Emporio Mall in Delhi this week. Founded in Paris in 1948 by Jean Cassegrain, Longchamp is a family-owned brand. Its handbags, mostly made from stylish nylon canvas with leather trims, luggage and accessories, have a global reputation for craftsmanship and quality. Over time, the brand extended to shoes and ready-to-wear collections. Longchamp outlet uk uses a multichannel approach to appeal to consumers. For instance, as part of the promotions for customizable versions of its handbags, Longchamp has invited consumers to share a photo of a previous purchase on Tumblr and win a chance to personalize their own bag. Through this, the brand reached out to loyalists, rewarding them for their support and enabling them to be part of the brand story. Longchamp’s brand ambassadors include British models Kate Moss and Alexa Chung, while collaborations with designers such as Jeremy Scott and Mary Katrantzou continue.

Unlike older, storied luxury brands, Longchamp sale is adding more stores and sticking to affordable prices. The result: faster revenue growth. In the last three years, the firm’s revenue surged by 75%, about twice as fast as the personal luxury goods market, said Longchamp chief executive Jean Cassegrain, grandson of the founder. Its 1,000 sq. ft boutique in Delhi will house the brand’s handbags and luggage collections. Signature pieces such as the Le Pliage Heritage, Pénélope, Roseau and the popular Le Pliage Cuir bags will be available at the boutique, along with a wide assortment of high-end accessories.

Longchamp outlet has entered the Indian market just days before American luxury brand Coach opens its first store in Mumbai this month. There are reports that Italian luxury brand Prada is currently in talks with potential partners to establish a retail presence in India. According to a report released early this year by Assocham, an industry lobby group, the luxury market in India is growing at a compound annual growth rate of 25%, with the market estimated to cross $18.3 billion by the end of this year.

Longchamp’s Indian debut reiterates the importance of India as a market for global luxury.

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