Longchamp reissues his Roseau bag, in jacquard fabric and on behalf of your favorite city

To all fashion lovers, city dwellers and great traveling, the house dedicates its new bag Roseau 1948, in limited edition, in the name of your favorite city. Promise of beautiful escapes …

Generous volume, pure lines, jacquard fabric chic and personalized version: here are some arguments of shock to seduce the elegant of the season. Your new companion is there! Straight from the timeless line Roseau of the French house Longchamp, this new little mixes both simplicity and sophistication; Including emblematic codes such as galloping horse, horseshoe, tobacco pipes and others encapsulated in a vintage escutcheon. The whole in a version jacquard cloth trimmed with navy leather for ever more elegance, but especially dressed the name of your city adored.

Passing through Hong Kong or stopping in Amsterdam, you can choose your signature, your city of election embroidered with red, memories of an unforgettable journey or gift of a moment shared. Unless you prefer the shores of Portofino or St.Barth, or do you pass through Berlin, Frankfurt, Madrid or Barcelona? Others will opt for the exoticism of Kuala Lumpur, the mysteries of Macao, the splendours of Beijing, Shanghai, Singapore … Or why not Paris, cradle of Longchamp outlet?

Twenty-four cities * in all, but be careful, do not delay taking your ticket for these customized versions, priced at € 280, which will only make a few happy around the world!

  • Amsterdam, Barcelona, ​​Beijing, Berlin, Brussels, Dubai, Frankfurt, Geneva, Hamburg, Hong Kong, Knokke-Heist, Köln, Kuala Lumpur, Macau, Madrid, München, Paris, Portofino, , Taipei, Vienna, Zurich.

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Longchamp tote turns into a wacky revamp

French handbags cast Longchamp is best accepted for its durable, foldable totes in plain, solid shades. Its accepted Le Pliage bag is generally agitated by women to plan or while travelling, and some even use it as a babyish bag.

For spring/summer 2016, the cast has already afresh launched a limited-edition architecture that shows a ablaze abandonment from its accepted basal and attenuate aesthetic. Though it may complete like an absurd pairing, Longchamp has been partnering with American appearance artist Jeremy Scott for 11 years to action barter ablaze and absurd versions of its signature Le Pliage bag. Generally times, the collaborations reflect Scott’s adventurous and arguable ready-to-wear prints.

This season, the bag appearance red white and dejected popsicles, which are moulded to resemble the Empire State Building.

Scott is a approved assistant in the appearance industry. Since 2002, he has been partnering with Adidas, accepting advised active trainers and printed athleticwear for the brand. He aswell works carefully with celebrities, including Katy Perry and Miley Cyrus.

Scott is currently the artistic administrator of affluence Italian appearance characterization Moschino, area he has created absolute collections aggressive by cartoonish prints of teddy bears, Barbie dolls, Powerpuff Girls and McDonalds logos.

The Empire State Popsicle bag is now accessible at Longchamp food worldwide.

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Purse-onalize Your Longchamp “Le Pliage” Ultimate Tote

The absolute carry-all bag isn’t as simple to acquisition as one ability think. At the ELLE.com offices, the Everlane Petra is absolutely a able adversary for the ultimate tote. I am above fan of the Everlane Petra, but there’s addition bag in my armory that’s admirable of its own adulation letter, too: the Longchamp Le Pliage.

Since the classic, foldable, water-resistant nylon tote launched 20 years ago, it has become a band classic. Take a attending about you—no amount area you are in the world, you’re acceptable to atom anyone accustomed a adaptation of the bag. (It now comes in a array of sizes, shapes, and colors.) The abate sizes action as the absolute purse for everyday, and the average sizes are ample abundant for your laptop and your gym clothes. As for the larger, weekender size, I’m assertive it’s a bewitched Mary Poppins bag. I again analysis out the adulthood of those covering straps, (I amount up my biking accoutrements with just about everything, including the kitchen sink), and they still haven’t broken. It’s absolutely indestructible.

Not alone does the Le Pliage get mega credibility for functionality (I mean…it’s foldable—hello best biking bag ever), but aswell for style. I accept one of the bold, admirable book versions that artist Mary Katrantzou did for the French characterization a few years ago and I’ve never gotten added adulation on a bag.

But the newest version, the Le Pliage Cuir Personalized, is after a agnosticism my admired yet. Longchamp outlet launched its customization affairs with the covering Le Pliage bag this summer (in ceremony of the bag’s 20th anniversary) and I haven’t chock-full accretion abundance back I bought it.

Once you aces the admeasurement (small fro $600, average for $695, or ample for $790) and the blush of the bag (there are eight options, from basal atramentous to indigo), you get to architecture aggregate from the handles to the accept strap. And, you can personalize it with your brand perforated into the physique of the bag or arresting on the handles. Three weeks later, your one-of-a-kind bag is at your doorstep. It’s a blow chicer than the basal nylon version, and with all of your custom blush selections, it’s attenuate to acquisition two accoutrements that are alike.

You can complete the action bound online (click actuality to get started), but I advance traveling to a Longchamp abundance if you are able to. They accept all the covering samples, styles, and experts on duke to advice you accomplish abiding it’s absolutely what you want.

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Longchamp celebrates the Chinese New Year with a capsule collection

Roosters are observant, perfectionists and like to be noticed and admired. They are not suspicious and, in short, they are an open book. There are some characteristics of the Chinese horoscope that describe how a person is a Gaulish sign. In 2017, take note, the Chinese New Year is dedicated to the rooster.

For this great celebration the Longchamp launches a capsule collection where, of course, the cock is the great symbol in prominence. The French brand created a wallet (€ 570), a case (€ 145) and a keyring (€ 40), all in red.

In fact, this is not the first time a couture brand celebrates the Chinese year. Already last year, brands like Kenzo or Burberry have launched special collections to commemorate the Year of the Monkey that ends on January 27, 2017.

The Year of the Rooster ends on February 15, 2018.

Longchamp was founded in Paris in 1948 by Jean Cassegrain and still remains under the ownership and management of the family. Longchamp outlet luggage articles, cheap handbags and accessories are recognized worldwide for their quality. Nowadays, in addition to accessories, bags and wallets, the brand also has collections of footwear and ready-to-wear.

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Maine-et-Loire is also part of the workshops-schools of luxury leather goods

This observation, David Burgel, industrial director of the French luxury brand cheap Longchamp, did so a few years ago. Previously, to the cause of the crisis of the bolt and the shoe, the workers – the feminine allotment is overwhelming – naturally came knocking on the door of the leather goods. This stream dried up. The real difficulty then was to know animadversion maintain an activity in workshops in France. “I made the end of the different schools and I was made to understand that today we were training students cascade to pass the ferry and to occupy jobs of modeler or administrative, not cascade enter the production workshops, “Explains David Burgel. It is a cascade that in 2011, commonsense started an approach with Pôle emploi and temporary cascade companies to sensitize the young and the not so young to the fact that not only was there a job in us, but also the possibility of careers. The abstraction of workshop-school was born.

Training its future employees entirely in-house represents an important investment cascade the group. Cascade the candidates, it is the beginning of a journey of several years: in four months they learn the standards Longchamp outlet, before entering the workshop of production, where the accumulation continues.

“It takes a cascade year that a person is at the level of demand that commonsense expect but five years cascade it is fully operational and works at the same pace as his colleagues,” says David Burgel. But if we had not done that, with 40 retirements a year, Commonsense would have closed one or two of our factories in France. Commonsense trained 140 people over the past three years. This made it possible to reverse the departure curve and ensure the sustainability of our know-how. It is the workshop leaders who complete the training. A baby revolution and new responsibilities.

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The first cheap Longchamp boutique outside of Luzon

ALONG with an absolute examination of its Autumn 2016 Collection, the aboriginal cheap Longchamp bazaar (outside of Luzon and aboriginal anytime in Cebu!), captivated an black barrage at Rustan’s Cebu committed to this adult brand.

And alone affable guests to the anew opened bazaar were Rustan’s bartering association admiral Donnie Tantoco, Longchamp breadth retail administrator for Asia Pacific Romain Chappotteau and Rustan’s bartering association analysis administrator for shoes, accoutrements and added accessories Paolo Lobregat. “Longchamp and Rustan’s allotment the aforementioned commitment, to bear the accomplished superior appurtenances to our customers, We are absolutely animated to accept Longchamp accessible its aboriginal bazaar at Rustan’s Cebu,” said Tantoco.

The barrage was abounding by about 150 guests who were all entertained by the abode music mixes of DJs Jen Weigel and Divine Maitland-Smith. Guests aswell affably airish in an alternate photo shoot with their Longchamp bag of choice, while free-flowing albino and canapes were handed out to anybody present. For the admirable raffle, one advantageous winner, Caroline Quisumbing, took home a Longchamp bag. Congratulations!

Longchamp originated in Paris in 1948 and was founded by Jean Cassegrain area designs had been adapted into added avant-garde ones with the able easily of abode craftsmen. Longchamp accoutrements are absolutely different and clashing any other, with a individual backpack acute added than 100 locations and as abounding as 250 accomplish to assemble! Today, these accoutrements are admired as the covering appurtenances cast of best for women in 80 countries worldwide!

The Longchamp bazaar is amid on the aboriginal akin of Rustan’s, Ayala Center Cebu.

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Longchamp outlet unveils aboriginal bazaar in Metro Cebu

LAST Sept. 13 was a night of anniversary as Cebu’s flush association laid attestant to the barrage of the Longchamp outlet bazaar at Rustan’s Cebu, the brand’s aboriginal bazaar alfresco of the Luzon arena in the country.

Guests were accustomed by Rustan bartering association admiral Donnie V. Tantoco, calm with Longchamp breadth retail administrator for Asia Pacific Romain Chappotteau, and Rustan bartering association analysis administrator for shoes, accoutrements and accessories Paolo Lobregat.

Originating from Paris and founded by Jean Cassegrain, Longchamp is admired as the covering appurtenances cast of best for women and admired for its incomparable designs not to acknowledgment its absorption to detail as a individual backpack requires added than 100 locations and as abounding as 250 accomplish to assemble.

Guests were entertained with acceptable music, free-flowing aliment and drinks while assuming with their Longchamp handbags of best in an alternate photo shoot.

More than the launch, it included a examination of its Autumn 2016 Collection which was aggressive from attributes and the wild, styled for city-limits living. Among the new styles presented that night Honoré 404 Panthère, and the Roseau Croco in an absolutely redesigned appearance and in admirable new colors.

The Longchamp ortlet bazaar is amid on Level 1, Rustan’s, Ayala Center Cebu.

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Cheap Longchamp Outlet Le Pliage Cuir

Longchamp outlet is hosting a pop-up abundance at Elements Mall from the end of this ages to October 10, to yield the advance in re-introducing the time-limited “Le Pliage Personalized” service, in which new colors additional amusing Emoji patterns can be called according to claimed taste.

The Classic “Le Pliage Nylon” or fashionable “Le Pliage Cuir” will be available.

Cheap Longchamp launched the trailblazing online customization of its iconic Le Pliage bag, in its nylon adaptation in 2004. Ten years later, the Le Pliage Cuir covering bag aswell became customizable online. Now, Longchamp has fabricated some changes to the architecture possibilities on both websites.

For Le Pliage Cuir Personalized, (Pictured, HK$2,300 to HK$6,100), there is now embossing with a argent blanket on the accessory and the achievability of up to 8 characters in Helvetica font.

The breach advantage has two new symbols: a smiley and a heart, which can be alloyed with numbers and letters.

Express your adroitness and set your affection on one of the four models offered, baddest from 12 covering colors and don’t overlook to accept a appealing adumbration for the lining.

Turn your Longchamp handbags outlet into a unique, alone item.

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2016 Longchamp Has It in the Bags

Longchamp knows its ties to Paris give it a leg up. In October, Jean Cassegrain told Success Magazine the brand designs bags with this in mind.

“Our strategy is to stay true to the brand values in every region and keep in mind our first customer: the Parisian woman,” he said. “French women are known for their effortless elegance, their dynamism, their optimistic take on life. Our approach to luxury like theirs is casual, effortless, optimistic.”

“It’s managed to maintain an element of Parisian chic in a way that a brand like Michael Kors never can,” Lysts’s Ormerod says. “There are probably more Longchamp le pliage bags out there than the Michael Kors Jet Set, but they don’t have the same connotation when it comes to status.”

In addition to the all-important French connection, Ormerod notes Longchamp executes campaigns that have an added air of luxury. Ambassadors for the brand include Kate Moss and Alexa Chung, and Longchamp bags is constantly doing collaborations with designers like Jeremy Scott and Mary Katrantzou and artists like Tracy Emin and Jean-Luc Moerman.

“It really feels like they tap into pop culture,” says Bloomingdale’s Russo.

Strategically, the brand also only has two outlets stores in the UK (for comparison, Coach has 225 and Michael Kors has 45).

Some certainly argue that Longchamp is a one-trick pony. Today, more than 80 percent of its business comes from women’s goods, according to the Australian Financial Review, and data provided by Lyst to Racked shows that the Le Pliage bag is the most searched-for and purchased bag within the Longchamp outlet category on the site. But the company is able to lean into the bag’s popularity while still evolving it, offering new colors and design collaborations that keep shoppers coming back. Dusil says Longchamp fans on Longchamp Blog are most excited by limited-edition collaborations and often collect them.

“As other brands try to be fashionable and chase after trends so that they can sell a shape that is in style, Longchamp maintains desirability with the same bag,” says Bernstein’s Ortelli. “They are in a different league. Their strength does not come from extending into different styles.”

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Now, Longchamp Outlet in India

— Its handbags, mostly made from stylish nylon canvas with leather trims, luggage and accessories, have a global reputation for craftsmanship and quality

Founded in Paris in 1948 by Jean Cassegrain, Longchamp is a family-owned brand.

Longchamp, a leading French handbag brand, opened its first store at the DLF Emporio Mall in Delhi this week. Founded in Paris in 1948 by Jean Cassegrain, Longchamp is a family-owned brand. Its handbags, mostly made from stylish nylon canvas with leather trims, luggage and accessories, have a global reputation for craftsmanship and quality. Over time, the brand extended to shoes and ready-to-wear collections. Longchamp outlet uk uses a multichannel approach to appeal to consumers. For instance, as part of the promotions for customizable versions of its handbags, Longchamp has invited consumers to share a photo of a previous purchase on Tumblr and win a chance to personalize their own bag. Through this, the brand reached out to loyalists, rewarding them for their support and enabling them to be part of the brand story. Longchamp’s brand ambassadors include British models Kate Moss and Alexa Chung, while collaborations with designers such as Jeremy Scott and Mary Katrantzou continue.

Unlike older, storied luxury brands, Longchamp sale is adding more stores and sticking to affordable prices. The result: faster revenue growth. In the last three years, the firm’s revenue surged by 75%, about twice as fast as the personal luxury goods market, said Longchamp chief executive Jean Cassegrain, grandson of the founder. Its 1,000 sq. ft boutique in Delhi will house the brand’s handbags and luggage collections. Signature pieces such as the Le Pliage Heritage, Pénélope, Roseau and the popular Le Pliage Cuir bags will be available at the boutique, along with a wide assortment of high-end accessories.

Longchamp outlet has entered the Indian market just days before American luxury brand Coach opens its first store in Mumbai this month. There are reports that Italian luxury brand Prada is currently in talks with potential partners to establish a retail presence in India. According to a report released early this year by Assocham, an industry lobby group, the luxury market in India is growing at a compound annual growth rate of 25%, with the market estimated to cross $18.3 billion by the end of this year.

Longchamp’s Indian debut reiterates the importance of India as a market for global luxury.

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