Purse-onalize Your Longchamp “Le Pliage” Ultimate Tote

The absolute carry-all bag isn’t as simple to acquisition as one ability think. At the ELLE.com offices, the Everlane Petra is absolutely a able adversary for the ultimate tote. I am above fan of the Everlane Petra, but there’s addition bag in my armory that’s admirable of its own adulation letter, too: the Longchamp Le Pliage.

Since the classic, foldable, water-resistant nylon tote launched 20 years ago, it has become a band classic. Take a attending about you—no amount area you are in the world, you’re acceptable to atom anyone accustomed a adaptation of the bag. (It now comes in a array of sizes, shapes, and colors.) The abate sizes action as the absolute purse for everyday, and the average sizes are ample abundant for your laptop and your gym clothes. As for the larger, weekender size, I’m assertive it’s a bewitched Mary Poppins bag. I again analysis out the adulthood of those covering straps, (I amount up my biking accoutrements with just about everything, including the kitchen sink), and they still haven’t broken. It’s absolutely indestructible.

Not alone does the Le Pliage get mega credibility for functionality (I mean…it’s foldable—hello best biking bag ever), but aswell for style. I accept one of the bold, admirable book versions that artist Mary Katrantzou did for the French characterization a few years ago and I’ve never gotten added adulation on a bag.

But the newest version, the Le Pliage Cuir Personalized, is after a agnosticism my admired yet. Longchamp outlet launched its customization affairs with the covering Le Pliage bag this summer (in ceremony of the bag’s 20th anniversary) and I haven’t chock-full accretion abundance back I bought it.

Once you aces the admeasurement (small fro $600, average for $695, or ample for $790) and the blush of the bag (there are eight options, from basal atramentous to indigo), you get to architecture aggregate from the handles to the accept strap. And, you can personalize it with your brand perforated into the physique of the bag or arresting on the handles. Three weeks later, your one-of-a-kind bag is at your doorstep. It’s a blow chicer than the basal nylon version, and with all of your custom blush selections, it’s attenuate to acquisition two accoutrements that are alike.

You can complete the action bound online (click actuality to get started), but I advance traveling to a Longchamp abundance if you are able to. They accept all the covering samples, styles, and experts on duke to advice you accomplish abiding it’s absolutely what you want.

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The Longchamp Le Pliage handbags are few things otherwise versatile.

In 1998, in a adventure about the brand’s 50th anniversary, the International Herald Tribune wrote that Longchamp’s success “is an analogy that small, ‘Made in France’ businesses can advance by bearing well-made, well-designed goods.”

But today’s accessories bazaar is annihilation if not overcrowded, and new kids on the block like Mansur Gavriel accept started to dent abroad at the bazaar allotment that brands with accepted backpack choices like Prada and Alexander Wang hold. And yet, the Le Pliage charcoal a staple.

Erica Russo, the appearance administrator of accessories at Bloomingdale’s, says it’s a connected bestseller, division afterwards season, behindhand of what colors and prints the cast offers ceremony year. Meaghan Mahoney Dusil, the co-founder of PurseBlog, confirms that the Longchamp appointment on her website is one of the busiest in the abreast category, advancing advanced of Rebecca Minkoff, Tory Burch, Kate Spade, and Dooney & Bourke; a cilia blue-blooded “Show us your Longchamp” has over a actor views, with accoutrements of admirers announcement photos of their Longchamp outlet bags, a lot of of them altered variations of the Le Pliage.

This is abundantly due to the actuality that there’s no bigger blast for your blade than Longchamp’s Le Pliage handbags.

“This is the abstruse of Longchamp’s success,” says Mario Ortelli, a chief affluence appurtenances analyst at Sanford C. Bernstein. “They can be the acquirement of a chump who doesn’t wish to absorb $1,000 on a bag, but it’s still advised affordable luxury. And humans will not be agitated if they breach or bones them.”

“They are added affordable, but still allocution of superior and are admired as a affluence brand,” adds Fflur Roberts, arch of affluence analysis at Euromonitor. “Because of their affordability, abounding consumers will accept a amount of the aforementioned bag in altered colors for altered apparel as able-bodied as seasons.”

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Longchamp celebrates the Chinese New Year with a capsule collection

Roosters are observant, perfectionists and like to be noticed and admired. They are not suspicious and, in short, they are an open book. There are some characteristics of the Chinese horoscope that describe how a person is a Gaulish sign. In 2017, take note, the Chinese New Year is dedicated to the rooster.

For this great celebration the Longchamp launches a capsule collection where, of course, the cock is the great symbol in prominence. The French brand created a wallet (€ 570), a case (€ 145) and a keyring (€ 40), all in red.

In fact, this is not the first time a couture brand celebrates the Chinese year. Already last year, brands like Kenzo or Burberry have launched special collections to commemorate the Year of the Monkey that ends on January 27, 2017.

The Year of the Rooster ends on February 15, 2018.

Longchamp was founded in Paris in 1948 by Jean Cassegrain and still remains under the ownership and management of the family. Longchamp outlet luggage articles, cheap handbags and accessories are recognized worldwide for their quality. Nowadays, in addition to accessories, bags and wallets, the brand also has collections of footwear and ready-to-wear.

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Maine-et-Loire is also part of the workshops-schools of luxury leather goods

This observation, David Burgel, industrial director of the French luxury brand cheap Longchamp, did so a few years ago. Previously, to the cause of the crisis of the bolt and the shoe, the workers – the feminine allotment is overwhelming – naturally came knocking on the door of the leather goods. This stream dried up. The real difficulty then was to know animadversion maintain an activity in workshops in France. “I made the end of the different schools and I was made to understand that today we were training students cascade to pass the ferry and to occupy jobs of modeler or administrative, not cascade enter the production workshops, “Explains David Burgel. It is a cascade that in 2011, commonsense started an approach with Pôle emploi and temporary cascade companies to sensitize the young and the not so young to the fact that not only was there a job in us, but also the possibility of careers. The abstraction of workshop-school was born.

Training its future employees entirely in-house represents an important investment cascade the group. Cascade the candidates, it is the beginning of a journey of several years: in four months they learn the standards Longchamp outlet, before entering the workshop of production, where the accumulation continues.

“It takes a cascade year that a person is at the level of demand that commonsense expect but five years cascade it is fully operational and works at the same pace as his colleagues,” says David Burgel. But if we had not done that, with 40 retirements a year, Commonsense would have closed one or two of our factories in France. Commonsense trained 140 people over the past three years. This made it possible to reverse the departure curve and ensure the sustainability of our know-how. It is the workshop leaders who complete the training. A baby revolution and new responsibilities.

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Longchamp outlet UK warns of possible impact from high shop rents inside london

The affluence French brand, which counts BBC brilliant Mary Berry, the Duchess of Cambridge and archetypal Alexa Chung as fans, is acclaimed for its foldable tote bags.

It has food on Oxford Street, Regent Street and at Westfield White City, as able-bodied as concessions in the capital.

In accounts just filed for Longchamp outlet (UK), the close said: “Property rental prices are at a premium, and there is accordingly a accident that the top aspect of anchored costs could advance to food acceptable accident making.”

“Performance reviews of anniversary boutique are conducted on a approved basis.”

Rental woes are on top of apropos about a looming backpack in business ante next year. Beforehand this ages the brand’s UK accepted administrator Paul Lorraine was one of a amount of retail specialists that active a letter to the adjudicator calling for business amount changes in Westminster, to defended approaching advance in the West End.

Sales at Longchamp’s UK arm rose to £8.7 actor in 2015, from £7.3 actor a year earlier.

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The French luxury maison witness the making of a Paris Premier longchamp handbags

Striding out from a sun-drenched Parisian café enveloped in her signature leopard coat, Alexa Chung totes an oxblood version of the Paris Premier bag in Longchamp’s fall 2016 campaign. The house knows full well the charm Chung has on any breathing female. Practically anything she wears, everyone covets — but there’s more to Longchamp’s latest bag addition than meets the eye.

In tandem with Paris Premier’s launch, the French leather goods house is setting up their very first Longchamp Atelier pop-up in Singapore. The open space lets you in on the know of the house’s 68 years of leather expertise and the love labour behind the elegantly sturdy structure of the Paris Premier. Indeed, turning exquisitely tanned calfskin into a Paris Premier is no easy task: The bag passes through various artisans’ skilled hands of millimetre-accuracy before it’s truly complete.

Subtle touches of metal on leather, hand-stitched zipper pulls, leather folds in between the handles — the most diminutive details matter in the Longchamp outlet workshop. Come 22 October, simply step into the space and discover the impeccable craftsmanship, laid bare for all to see.

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Cheap Longchamp Outlet Le Pliage Cuir

Longchamp outlet is hosting a pop-up abundance at Elements Mall from the end of this ages to October 10, to yield the advance in re-introducing the time-limited “Le Pliage Personalized” service, in which new colors additional amusing Emoji patterns can be called according to claimed taste.

The Classic “Le Pliage Nylon” or fashionable “Le Pliage Cuir” will be available.

Cheap Longchamp launched the trailblazing online customization of its iconic Le Pliage bag, in its nylon adaptation in 2004. Ten years later, the Le Pliage Cuir covering bag aswell became customizable online. Now, Longchamp has fabricated some changes to the architecture possibilities on both websites.

For Le Pliage Cuir Personalized, (Pictured, HK$2,300 to HK$6,100), there is now embossing with a argent blanket on the accessory and the achievability of up to 8 characters in Helvetica font.

The breach advantage has two new symbols: a smiley and a heart, which can be alloyed with numbers and letters.

Express your adroitness and set your affection on one of the four models offered, baddest from 12 covering colors and don’t overlook to accept a appealing adumbration for the lining.

Turn your Longchamp handbags outlet into a unique, alone item.

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Kourtney Kardashian Wore a Longchamp Outlet Fanny Pack to Disney

Call your mom and acquaint her fanny packs are aback in — at atomic for Kourtney Kardashian. And cheap longchamp too, as the cast advised the white fanny backpack Kardashian wore to Disney World, according to InStyle.

The earlier Kardashian — and mom of Mason, Penelope, and Reign Disick — airish proudly, duke on hip, with none added than Mickey Mouse while agitation the accent that was an around-the-waist awareness ancient in the ’80s (we’ve been aggravating to forget). “Kourtney World Tour a lot of contempo stop @waltdisneyworld,” the 37-year-old captioned the photo, which she aggregate on Instagram.

The appearance adjudicator wore the artist bag — announcement the brand’s iconic checky arrangement — with accidental denim cutoffs, a white tee, and atramentous sneakers. Kardashian is accepted as a die-hard Disney fan, demography her breed to the Magic Kingdom as generally as possible.

On the online assignment boutique the Real Real, the “longchamp outlet Diamond Stitch Waist Pack,” as it’s clearly called, is affairs for $925. But the lambskin purse, with its brand gold louboutin logo, originally retailed for a whopping $1,800 (it’s a few seasons old), according to the site. It’s declared as accepting “gold-tone hardware, logo at foreground flap, tonal stitching, individual covering and chain-link waist belt with catch closure, atramentous covering lining, individual abridged with zip cease at autogenous bank and turn-lock cease at foreground flap.”

Fanny packs may accept gotten a bad rap over the years, but as afresh as endure year, we bent celebs aggravating to accompany the antiquated appearance back. Glam stars like Kate Hudson, Fergie, and Sarah Jessica Parker were photographed in longchamp versions, while Jared Leto awash the appearance by cutting his while shirtless.

And if you anticipate about it, block three kids about Disney World while getting a appearance figure bolter down by the paparazzi can’t be easy. A hands- and shoulder-free fanny backpack by a admired appearance abode like longchamp seems like the absolute compromise.

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2016 Longchamp Has It in the Bags

Longchamp knows its ties to Paris give it a leg up. In October, Jean Cassegrain told Success Magazine the brand designs bags with this in mind.

“Our strategy is to stay true to the brand values in every region and keep in mind our first customer: the Parisian woman,” he said. “French women are known for their effortless elegance, their dynamism, their optimistic take on life. Our approach to luxury like theirs is casual, effortless, optimistic.”

“It’s managed to maintain an element of Parisian chic in a way that a brand like Michael Kors never can,” Lysts’s Ormerod says. “There are probably more Longchamp le pliage bags out there than the Michael Kors Jet Set, but they don’t have the same connotation when it comes to status.”

In addition to the all-important French connection, Ormerod notes Longchamp executes campaigns that have an added air of luxury. Ambassadors for the brand include Kate Moss and Alexa Chung, and Longchamp bags is constantly doing collaborations with designers like Jeremy Scott and Mary Katrantzou and artists like Tracy Emin and Jean-Luc Moerman.

“It really feels like they tap into pop culture,” says Bloomingdale’s Russo.

Strategically, the brand also only has two outlets stores in the UK (for comparison, Coach has 225 and Michael Kors has 45).

Some certainly argue that Longchamp is a one-trick pony. Today, more than 80 percent of its business comes from women’s goods, according to the Australian Financial Review, and data provided by Lyst to Racked shows that the Le Pliage bag is the most searched-for and purchased bag within the Longchamp outlet category on the site. But the company is able to lean into the bag’s popularity while still evolving it, offering new colors and design collaborations that keep shoppers coming back. Dusil says Longchamp fans on Longchamp Blog are most excited by limited-edition collaborations and often collect them.

“As other brands try to be fashionable and chase after trends so that they can sell a shape that is in style, Longchamp maintains desirability with the same bag,” says Bernstein’s Ortelli. “They are in a different league. Their strength does not come from extending into different styles.”

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French luxury label Longchamp to debut in UK

French luxury leather goods brand Longchamp has announced its UK entry and will open its first store in New Delhi this week.

French luxury leather goods brand Longchamp has announced its UK entry and will open its first store in New Delhi this week. DOIT Retail Brands has bagged the master franchise rights for Longchamp in UK.

Leather goods major Longchamp outlet was founded in Paris in 1948 by Jean Cassegrain and is still owned and run by the Cassegrain family. “We wanted to partner with a global fashion brand and were looking for synergies.

Longchamp already has a loyal clientele in UK and was scouting for an UK partner. Its products are universal, simple and sophisticated and cater to a wide audience. The brand has maintained its luxury values of craftsmanship, creativity and quality. We are delighted to bring the brand to UK,” said Radha Kapoor, founder and director of DOIT Retail Brands.

Longchamp owns more than 300 exclusive stores globally and retails from another 1500 points of sales. It is famous for its iconic leather Longchamp handbags, luggage, shoes, and other fashion accessories sold at retail stores like Selfridges and Bloomingdale’s besides its own stores. Kapoor said the company is scouting for a second location in Mumbai and is keen on Palladium.

“Real estate costs are high and there is a dearth of quality real estate. We would like to take it slow with Delhi and Mumbai and we may look at other locations like Chennai and Bengaluru going forward. The brand is in the affordable luxury space and considering the footfalls, malls make more sense than high street,” she said. Kapoor said the brand could be positioned somewhere between Louis Vuitton and Michael Kors.

The 1,000 square feet store at The Emporio mall in New Delhi will retail Longchamp’s bestselling products like Le Pliage Heritage, Penelope, Roaseau and Le Pliage Cuir bags along with other accessories. Longchamp sale announced annual sales of 566 million in 2015. It stated its revenue grew 15% in Asia, and the Asian market contributed 25% to overall sales.

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