Longchamp outlet to ramp up further its presence in Italy

A fiercely independent family company with nearly €600 million in turnover and 70% of production exported. A brand of handbags and accessories that for years has been the best known brand in France and a very strong bond with Italy in terms of taste, style and business model. And yet, until five years ago, Longchamp – founded in Paris in 1948 – had a presence in our country that was still much less pervasive than in other European markets, although it’s profile has risen over the past decades.

“When, in 2011, the Cassegrain family proposed to me that I open an Italian branch and laid out their goals and ambitions, I though that it would be a difficult but not impossible challenge,” said Paola Patrone, country manager for Longchamp outlet Italy. “The seriousness of the project was clear, as was the availability to make key investments right from the start, despite the fact that only five years before we had been in a full-blown economic crisis of consumption. So I accepted and today I think that we are already at a good point with respect to the goals that the founders/owners, and myself as well, want to reach.”

Definitive 2016 financial data aren’t out yet, but in 2015 Longchamp revenue rose 14% to €56 million. There’s likely to be an additional increase for the year just ended, which will bring revenue close to the €600 million mark.

“In 2011, Longchamp was only present in Italy in some multi-brand stores with few products besides handbags. Today, we have six boutiques in Milan, Florence, Rome, Venice, Genoa and Portofino, all in prestigious locations, alongside luxury brands, and we are in about 100 other high-end locations,” Patrone said. “We have been growing uninterruptedly for five years and in 2016 revenue rose by 8.3%. A this point, Italy is one of the major European markets for the brand.”

But our country is also important from a strategic perspective. “The handbags and accessories, which will always be Longchamp’s core business, are made in France, where we have six factories. But that’s not the case for the two categories introduced to give the brand more global breadth (it’s currently present in 80 countries). Pret-à-porter, which we show twice a year in Paris during Fashion Week, is all made in Italy, and our shoes are 90% made in Italy,” she says.

The boutiques are an important way to introduce our Longchamp outlet online brand to foreigners: Italian customers make up about half of business, the rest are tourists from around the world.” Longchamp’s best-seller is Le Pliage, the foldable nylon bag launched in 1993 and available in leather since 2012.

“Over time, we created Le Pliage bags in every color and size, working with artist like Jeremy Scott,” recalls Patrone. The price (which starts from €80) makes it an excellent way to enter the Longchamp world. But we are perceived as a true luxury brand and with a strong skill in workmanship and the choice of material. It’s no coincidence that the best-sellers in our clothing line are leather jackets and pants. Longchamp also offers handbags that can cost thousands of euros depending on the size and material,” she said.

Being able to set the starting price at €80 is one of the advantages of being independent and owned by a very united family. Of not having outside pressure and being forced to drive up margins and revenues. “For the Cassagrain, the important thing is to grow in a healthy way, maintaining intact the price-quality ratio,” she concluded.

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Longchamp reissues his Roseau bag, in jacquard fabric and on behalf of your favorite city

To all fashion lovers, city dwellers and great traveling, the house dedicates its new bag Roseau 1948, in limited edition, in the name of your favorite city. Promise of beautiful escapes …

Generous volume, pure lines, jacquard fabric chic and personalized version: here are some arguments of shock to seduce the elegant of the season. Your new companion is there! Straight from the timeless line Roseau of the French house Longchamp, this new little mixes both simplicity and sophistication; Including emblematic codes such as galloping horse, horseshoe, tobacco pipes and others encapsulated in a vintage escutcheon. The whole in a version jacquard cloth trimmed with navy leather for ever more elegance, but especially dressed the name of your city adored.

Passing through Hong Kong or stopping in Amsterdam, you can choose your signature, your city of election embroidered with red, memories of an unforgettable journey or gift of a moment shared. Unless you prefer the shores of Portofino or St.Barth, or do you pass through Berlin, Frankfurt, Madrid or Barcelona? Others will opt for the exoticism of Kuala Lumpur, the mysteries of Macao, the splendours of Beijing, Shanghai, Singapore … Or why not Paris, cradle of Longchamp outlet?

Twenty-four cities * in all, but be careful, do not delay taking your ticket for these customized versions, priced at € 280, which will only make a few happy around the world!

  • Amsterdam, Barcelona, ​​Beijing, Berlin, Brussels, Dubai, Frankfurt, Geneva, Hamburg, Hong Kong, Knokke-Heist, Köln, Kuala Lumpur, Macau, Madrid, München, Paris, Portofino, , Taipei, Vienna, Zurich.

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The first cheap Longchamp boutique outside of Luzon

ALONG with an absolute examination of its Autumn 2016 Collection, the aboriginal cheap Longchamp bazaar (outside of Luzon and aboriginal anytime in Cebu!), captivated an black barrage at Rustan’s Cebu committed to this adult brand.

And alone affable guests to the anew opened bazaar were Rustan’s bartering association admiral Donnie Tantoco, Longchamp breadth retail administrator for Asia Pacific Romain Chappotteau and Rustan’s bartering association analysis administrator for shoes, accoutrements and added accessories Paolo Lobregat. “Longchamp and Rustan’s allotment the aforementioned commitment, to bear the accomplished superior appurtenances to our customers, We are absolutely animated to accept Longchamp accessible its aboriginal bazaar at Rustan’s Cebu,” said Tantoco.

The barrage was abounding by about 150 guests who were all entertained by the abode music mixes of DJs Jen Weigel and Divine Maitland-Smith. Guests aswell affably airish in an alternate photo shoot with their Longchamp bag of choice, while free-flowing albino and canapes were handed out to anybody present. For the admirable raffle, one advantageous winner, Caroline Quisumbing, took home a Longchamp bag. Congratulations!

Longchamp originated in Paris in 1948 and was founded by Jean Cassegrain area designs had been adapted into added avant-garde ones with the able easily of abode craftsmen. Longchamp accoutrements are absolutely different and clashing any other, with a individual backpack acute added than 100 locations and as abounding as 250 accomplish to assemble! Today, these accoutrements are admired as the covering appurtenances cast of best for women in 80 countries worldwide!

The Longchamp bazaar is amid on the aboriginal akin of Rustan’s, Ayala Center Cebu.

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Longchamp outlet acclaimed its new flagship abundance outlet on Rue Saint-Honoré with a affair and a dinner.

“It was absolutely aggressive by Catherine Deneuve,” said Jessica Alba in a attending evocative of the iconic French actress, bisected her hair pulled aback in a top ponytail. “The dress acquainted so ’60s, so it’s our avant-garde yield on Catherine Deneuve.”

When in Paris?

“When in life!”

Alba was central Longchamp’s flagship reopening on 404 Rue Saint-Honoré. Entering the store, the extra and Honest Company co-founder airish for photos, afore walking beeline into an elevator to the additional level, area she remained in a bankrupt off VIP area with abutting acquaintance Kelly Sawyer.

“It’s such a archetypal French brand,” said Alba. “I adulation their bags. They’re timeless, cool elegant, but they’re still funky. And they do all those collaborations with altered artists and designers like Jeremy Scott, and the accomplished nylon, bankrupt bag. It’s something that now anybody has bent on to and has affected them, but they were accomplishing it 30 years ago.”

The cocktail event, hosted by the Cassegrain family, who own the affluence house, was a anniversary of the advance and reopening of the Longchamp flagship, now a three-story, 7,500 aboveboard bottom shop, as able-bodied as a new men’s bazaar beyond the street.

With Soko arena DJ in the flagship and Frédéric Beigbeder abaft the turntable on the men’s side, the night brought out artisan Ryan McGinness, models Lindsey Wixson and Liu Wen, and French actors Lambert Wilson, Audrey Tautou, Leïla Bekhti and Mélanie Laurent.

Soon, Alexa Chung – accepted face of cheap Longchamp – showed up.

“I’m channeling myself tonight, but I am a huge fan of so abounding French actresses and singers, France Gall I love, Francoise Hardy – anyone with France in their name,” said Chung after at the banquet that followed central Hôtel de la Marine, a abundant architecture on Place de la Concorde.

“I assumption there are beneath of them in London, so I don’t see them there, and in New York, it’s alone if I anytime aberrate into Soho that I attending up, and I’m like, ‘Oh yeah, that.’ It’s nice,” she said of her Longchamp ads, bashed all over Paris. “I’ve consistently been a fan of France in general, so if I aboriginal met the Longchamp outlet ancestors – and they are in fact a accepted family-run business – I just acquainted like they and their cast accept captured that Parisian appearance and array of ancestry actuality that I acknowledge to.

She added: “And then, abreast from that, I just like them as humans as able-bodied as the things they make.”

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Kourtney Kardashian Wore a Longchamp Outlet Fanny Pack to Disney

Call your mom and acquaint her fanny packs are aback in — at atomic for Kourtney Kardashian. And cheap longchamp too, as the cast advised the white fanny backpack Kardashian wore to Disney World, according to InStyle.

The earlier Kardashian — and mom of Mason, Penelope, and Reign Disick — airish proudly, duke on hip, with none added than Mickey Mouse while agitation the accent that was an around-the-waist awareness ancient in the ’80s (we’ve been aggravating to forget). “Kourtney World Tour a lot of contempo stop @waltdisneyworld,” the 37-year-old captioned the photo, which she aggregate on Instagram.

The appearance adjudicator wore the artist bag — announcement the brand’s iconic checky arrangement — with accidental denim cutoffs, a white tee, and atramentous sneakers. Kardashian is accepted as a die-hard Disney fan, demography her breed to the Magic Kingdom as generally as possible.

On the online assignment boutique the Real Real, the “longchamp outlet Diamond Stitch Waist Pack,” as it’s clearly called, is affairs for $925. But the lambskin purse, with its brand gold louboutin logo, originally retailed for a whopping $1,800 (it’s a few seasons old), according to the site. It’s declared as accepting “gold-tone hardware, logo at foreground flap, tonal stitching, individual covering and chain-link waist belt with catch closure, atramentous covering lining, individual abridged with zip cease at autogenous bank and turn-lock cease at foreground flap.”

Fanny packs may accept gotten a bad rap over the years, but as afresh as endure year, we bent celebs aggravating to accompany the antiquated appearance back. Glam stars like Kate Hudson, Fergie, and Sarah Jessica Parker were photographed in longchamp versions, while Jared Leto awash the appearance by cutting his while shirtless.

And if you anticipate about it, block three kids about Disney World while getting a appearance figure bolter down by the paparazzi can’t be easy. A hands- and shoulder-free fanny backpack by a admired appearance abode like longchamp seems like the absolute compromise.

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Now, Longchamp Outlet in India

— Its handbags, mostly made from stylish nylon canvas with leather trims, luggage and accessories, have a global reputation for craftsmanship and quality

Founded in Paris in 1948 by Jean Cassegrain, Longchamp is a family-owned brand.

Longchamp, a leading French handbag brand, opened its first store at the DLF Emporio Mall in Delhi this week. Founded in Paris in 1948 by Jean Cassegrain, Longchamp is a family-owned brand. Its handbags, mostly made from stylish nylon canvas with leather trims, luggage and accessories, have a global reputation for craftsmanship and quality. Over time, the brand extended to shoes and ready-to-wear collections. Longchamp outlet uk uses a multichannel approach to appeal to consumers. For instance, as part of the promotions for customizable versions of its handbags, Longchamp has invited consumers to share a photo of a previous purchase on Tumblr and win a chance to personalize their own bag. Through this, the brand reached out to loyalists, rewarding them for their support and enabling them to be part of the brand story. Longchamp’s brand ambassadors include British models Kate Moss and Alexa Chung, while collaborations with designers such as Jeremy Scott and Mary Katrantzou continue.

Unlike older, storied luxury brands, Longchamp sale is adding more stores and sticking to affordable prices. The result: faster revenue growth. In the last three years, the firm’s revenue surged by 75%, about twice as fast as the personal luxury goods market, said Longchamp chief executive Jean Cassegrain, grandson of the founder. Its 1,000 sq. ft boutique in Delhi will house the brand’s handbags and luggage collections. Signature pieces such as the Le Pliage Heritage, Pénélope, Roseau and the popular Le Pliage Cuir bags will be available at the boutique, along with a wide assortment of high-end accessories.

Longchamp outlet has entered the Indian market just days before American luxury brand Coach opens its first store in Mumbai this month. There are reports that Italian luxury brand Prada is currently in talks with potential partners to establish a retail presence in India. According to a report released early this year by Assocham, an industry lobby group, the luxury market in India is growing at a compound annual growth rate of 25%, with the market estimated to cross $18.3 billion by the end of this year.

Longchamp’s Indian debut reiterates the importance of India as a market for global luxury.

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Cheap Longchamp Bag Outlet UK

THE ICONIC FRENCH BRAND BRINGS ITS NEW PLIAGE |COLLECTION TO ITS LATEST BANGKOK BOUTIQUE

FRENCH LUXURY leather goods brand Longchamp UK recently made its presence felt in Bangkok with the opening of a boutique in Central Chidlom,

Located in the Luxe Galerie zone, the 66 square-metre shop-in-shop maintains a touch of the cheap Longchamp personality with a small facade and window display lightbox symbolic of the brand’s Parisian roots.

Fans of the brand will be enchanted by the Pliage Wall, another signature space that displays the legendary foldable handbag in a variety of colours.

A showcase of the autumn and winter 20015 collection of the Pliage Heritage bag, and especially its mini sibling, was introduced along with the new shop. The strength of the mini Pliage lies in its ability to slip into the palm of the hand, without losing the slightest detail that gives it its force and personality.

The mini version also displays a uniquely distinctive graphic silhouette. Carried in the hand or worn across the body with its shoulder strap, it is the must-have bag, the accessory for any occasion and an evening essential.

Combining extreme luxury longchamp outlet and sublime frivolity, it also offers a concentration of know-how and elegance. The sexy little handbag comes in two remarkable sizes: the original trapezoid shaped inspired by the legendary foldable bag, and new to the family, the cross-body rectangular shaped with an envelope flap.

The “Classiques” collection comes in three colours, new Burgundy, Natural and Earth. The bolder, joyful “Tricolore” bags boast a daring selection of refined shades in Pebble, Navy blue or Ecru, set off on the gussets by a lively luminous yellow, intense coral or a delicately subtle natural hue.

The height of refinement, the flap and trimmings are crafted in black to highlight this strikingly stylish version.

In the label’s new clothing line, block colours and standout prints highlight the graphic spirit and sets the season buzzing with vibrant energy. The graphic spirit is translated not only in the collection’s sharp tailoring, which is evident even in the more rounded shapes, but also in key details, such as contrasting glazed panels on a velvet lambskin coat or skirt, a vertical grosgrain stripe on a silk blouse and a glamorous flash of gold on a black and navy blue leather jacket.

Most emblematic of all, however, is the season’s “Artwalk”. This is inspired by the Memphis Group, founded in Milan in 1981 by the designer Ettore Sottsass. Its dynamic mix of graphic shapes with mini geometric motifs in black and white turns even the simplest pieces – a silk dress, say, or a sleeveless top – into standouts. It also shows the collection’s unexpected colour combinations at their most striking, with pale pastel energised by acid yellow, rich red by candy pink, and cobalt blue by vivid orange.

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UK Longchamp’s Looking Surprisingly Chic for Fall

I’ve always associated Longchamp Le Pliage Totes with sorority girls and prepsters of all types, but that may not be exactly accurate anymore. Sure, the brand is beloved by college students nationwide for their simple, lightweight, tan-handled nylon totes, but the French brand seems as though it would very much like to expand its reach beyond pear-studs set. Not only has Longchamp Outlet UK done several high-profile collaborations with bad boy designer Jeremy Scott, but its regular line of bags just got a big dose of modernity.

After looking at the images below for a little while, I’ve decided that it’s really the black handles that set the stage for the more fashionable future of Cheap Longchamp. You wouldn’t think that it would make such a big difference (after all, there are plenty of gorgeous designer handbags made of tan leather), but it totally does. The bags attached to those handles, in rich-toned leathers and textiles, feel a lot more grown up and stylish than their preppy predecessors.

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Cheap Longchamp Le Pliage Totes Outlet UK 2016

Yesterday, Racked writer Chavie Lieber took a deep dive into the history of a bag most of us have probably had in our closets at one time or another: the Longchamp Le Pliage Tote. If it feels like the simple, functional Le Pliage has been unfalteringly popular with everyone you know for years, you’re right: they’re everywhere, but in a very careful way.

In the 23 years since the bag’s 1993 debut, Lieber reports that Longchamp Outlet has sold more than 32 million of the distinctive nylon totes and duffels that bear the Le Pliage name, averaging out to nearly a million and a half per year. Recent numbers are even more impressive; Longchamp CEO Jean Cassegrain told Women’s Wear Daily in 2008 that the brand’s then-current manufacturing rate put it at more than 2.5 million bags produced per year.

Even if you’re personally tired of the longchamp bags, it’s not hard to identify the broad appeal that keeps customers coming back. The bags are incredibly lightweight and durable, which makes them excellent travel companions and school or work bags. Lieber also reports that Longchamp UK, which is still family-owned, tries to make sure things stay reigned in so as not to obliterate the bags’ appeal: Longchamp still makes most of its products in France and often collaborates with fashion-forward brands and artists to maintain the bag’s fashion cred, and shoppers don’t often see the design discounted. (Longchamp, unlike most sizable contemporary brands, only has two US outlet stores.)

With all that in mind, though, the sales numbers are still staggering. It’s rare for a global pop star to sell more than a million copies of a brand new, $12 album these days, but Longchamp Sale fans just keep coming back from more, year after year, with no slowdown in sight. How many do you have in your closet?

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Longchamp Has It in the Bag Outlet Online

– The French brand has managed to capture the hearts of heads of state and pop stars, all with an inexpensive nylon tote.

The Longchamp Le Pliage tote is nothing if not versatile.

For Kimberly Harvey, a 34-year-old in New York City, it’s an overnight bag for when she visits her parents in New Jersey (“I stuff and go,” she says).

For Sharona Haroonian, a high school senior from Philadelphia, it’s a book bag (“Literally everyone at my school has one”).

For Mel Kim, a Los Angeles-based graphic designer, it’s a gym bag (“The nylon is so sturdy that I don’t care what I throw in”).

For Tina Craig, a co-founder of the blog BagSnob, it’s an extra bag to stuff in her suitcase when she goes on vacation (“I fold it, and then when I shop too much, it just becomes my carry-on”).

For Paul Danton, a 45-year-old HR professional, it’s an emergency birthday gift he bought last-minute for his wife (“She has the small one in a few colors, so I’m pretty sure she’ll like the large one”).

The trapezoidal nylon bag with leather handles and a signature flap comes in all sorts of sizes and colors and has been Longchamp’s bread and butter since it first came onto the market in 1993. Everyone from Kate Middleton to Angela Merkel to Miley Cyrus to Karlie Kloss to your own mom (or aunt or cousin or all of the above) has one. Suzy Menkes has admitted she collects them.

The Le Pliage is not an It bag — it’s far too ubiquitous for that. It’s not hard to get your hands on one, and they sell for just $95 to $145. Ten totes are sold every minute, with more than 32 million sold since their debut 23 years ago. How has the humble Le Pliage remained a reliable bestseller for nearly two decades when so many other handbag trends have come and gone?

The French Longchamp Outlet brand is valued at $1.5 billion by Forbes, due in large part to the Le Pliage. While its business is big, it’s considerably smaller than that of its publicly-traded competitors Michael Kors, Kate Spade, and Coach. Still, Longchamp is able to hold its own against these accessory giants — and its story begins with pipes.

In post-war Paris, Jean Cassegrain, the son of a prominent tobacconist, pivoted the direction of his father’s Au Sultan tobacco shop by introducing accessories made of leather. During the early 1940s, Allied soldiers were Jean’s father’s best customers, frequently visiting the small store on Boulevard Poissonnière to buy conventional smoking pipes. Once the war was over though, business was weak and the shop needed to diversify. Jean decided to debut leather-enveloped pipes for men in 1948, imitating techniques used by horse saddlers. Customers took a real liking to the luxury pipes; Elvis Presley allegedly even had one, according to the LA Times.

“There wasn’t an American GI in Europe who didn’t have one of these pipes at the time,” Jean Cassegrain, the current CEO of Longchamp and grandson (and namesake) of the brand’s founder, told the International Herald Tribune back in 1998. “They were exported and sold in PXs worldwide. That’s how it all started.”

Following the success of the leather pipes, the brand rolled out a pipe for its female customers, “the Lady,” and in 1955 expanded into other leather accessories, including cigar cases, lighters, ashtrays, cigarette dispensers, wallets, and passport holders. The family originally wanted to call the brand “Cassegrain,” but because a cousin was using the name for a family-run grain-milling business, they settled on Longchamp Outlet Online, a reference to the famous Parisian racetrack in the Bois de Boulogne, since leather goods are commonly associated with equestrianism. To this day, the brand’s logo is a jockey on a galloping horse.

Because the Cassegrains’ business roots were in tobacco, the family already had access to trade routes. In fact, Longchamp was one of the first European companies to trade with Japan, notes InStore Magazine. By 1960, its smoking accessories were sold in nearly 100 countries, and Longchamp began to produce men’s travel bags; the Cassegrains claim they were the first to create luggage made of nylon. Around this time, the family started to think about women’s accessories. According to WWD, many female shoppers in America were buying the men’s bags and requesting store buyers inquire about a women’s collection.

So in 1971, Longchamp debuted its first women’s bag, just one year before the first Jean Cassegrain passed away and his wife and son Philippe took over the family business. The “LM line,” which was first sold in Japan, was made of calfskin leather and featured horses silkscreened over a crisscross pattern (an edition of this original bag was reissued a few years ago to celebrate the brand’s 60th anniversary). The bags were an instant success and helped the brand spread rapidly across Asia. As Longchamp began to gain a reputation for producing outstanding lightweight bags, its smoking accessories appeared less and less in catalogues, until they disappeared completely in 1979.

Philippe took full control of the business after his mother died in 1980, and with expansions into clothing and other accessories like scarves, he brought his wife Michèle on board, and years later, his children Sophie, Olivier, and Jean. They still run the company today: Sophie, as artistic director; Olivier, as US managing director; and Jean, as CEO. Like Goyard, Longchamp remains one of the few high-profile accessories brands that remains single-handedly owned and operated by one family.

“The difference in having a family-run business is that they think generation to generation, not quarter to quarter,” says Katherine Ormerod, editorial director of luxury shopping site Lyst. “That’s part of the authenticity of the brand.”

Philippe introduced the Le Pliage bag in 1993, inspired by origami he saw on a trip to Japan. Initially, the bag was met with little fanfare. According to Entrepreneur, it was backed by zero marketing dollars and sales stalled for the first three years. But the bag found its footing.

“Le Pliage” means “folding bag” in French, and its simple design hit a nerve. The International Herald Tribune called it “one of those have-to-have fashions” in 1998, and the Associated Press half-jokingly told Kate Spade to “move over.” By 2008, Jean Cassegrain confirmed to WWD that the brand was making 2.5 million bags a year, boasting that he didn’t “think any brand has any single design that sells that much.”

“It was French fashion journalists who started to carry it,” Jean told the IHT. “For them, it corresponded to a real need and soon they were writing about it.”

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